Men with high testosterone levels prefer premium brands because they boost their social status
Prada or Primark? Researchers from Caltech University have found that men with high moncler sale outlet testosterone levels are more likely to prefer premium brands than men with lower levels15:34, 3 JUL 2018Man shopping (Image: Image Source) Researchers from Caltech University have found that men with moncler outlet jackets high testosterone levels are more likely to prefer premium brands than men with lower levels.The team suggests that this may moncler outlet sale be an unconscious tactic for high testosterone males to increase their social status.Men with high testosterone levels are less likely to be RELIGIOUS, study claims(Image: PA)Professor Colin cheap moncler jackets sale Camerer, who led the study, said: “In the animal kingdom, testosterone promotes aggression, but the aggression is in service of status.”A lot of human behaviours are repurposed behaviours seen in our primate relatives. So, here, moncler outlet https://www.moncleroutletmall.com we’re replacing physical find here aggression with a sort of ‘consumer’ aggression.”The researchers liken moncler jackets outlet this behaviour to the benefits and costs of the elaborate tails carried by male peacocks.Stiff cure! Mixing the flu vaccine with moncler outlet store VIAGRA could prevent cancer, says new researchProfessor Camerer explained: “If it didn’t need to attract cheap moncler outlet mates, a peacock would be better off without its tail. It would be easier for the peacock to escape from predators and easier for it to find food if it wasn’t carrying that tail around.”In biology, that’s known as costly signaling.”A human male moncler outlet would probably be better off not spending $300,000 on a car but, by buying that car, he’s showing people that he’s wealthy enough that he can.”The study included 243 male volunteers aged 18 55, who either received a dose of testosterone gel, or a placebo.Humans are hardwired to fall OUT of love in the early stages of a new relationship, expert claimsThey then completed a series of tasks moncler outlet online designed to gauge their preferences for various brands and goods.Results revealed that men who received a dose of testosterone had a stronger preference for luxury brands than men who received the placebo.Professor Camerer added: “In our closest cheap moncler coats animal kin, males spend a lot of time and energy fighting to establish dominance.”We do, too, but our weapons are what we wear, drive, and live in rather than claws, fists, and muscles.”.
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